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Are You Prepared to Be a “Me” Enterprise?

Updated: Mar 2, 2019

Loraine Kasprzak

Advantage Marketing Consulting Services



Disruption. Digitization. Uberization. Disintermediation. If you are not familiar with these words, you should be. They are major trends that are transforming the workplace, and according to G. Ross Kelly and Ashok Shah, authors of Emergence of the ‘Me’ Enterprise, they are already impacting your career — whether you realize it or not.


Kelly, a retired Hewlett Packard executive who now advises startups, says four major events changed the landscape of work dramatically: the terrorist attacks of 9-11 and their economic impact, the 2008 economic downturn, the emergence of technology as a new economic driving force, and global competition. “We began hearing words like disruption, Uberization (i.e., the conversion of existing jobs and services into discrete tasks that can be requested on-demand), and digitization. We began hearing about disintermediation, which is how technology is eliminating the middleman. What were once absolutes are now uncertain, and corporations are struggling for their survival,” he says. As corporations are disrupted and, in some cases, eliminated, their relationship with the workforce changes. Whether you are just starting out, have a mid-level position, or are a senior leader, some of the jobs available to you are disappearing. In addition, we can’t expect the same traditional benefits from employers. For example, company furnished training courses are being eliminated and, instead, companies expect you to take courses on your own.

Are you ready for this shift change?

Look for indicators that you are unprepared for the new environment. For example, if you find yourself saying, “That’s not the way we used to do it,” you are not keeping step with where the company and industry are headed, and you will become less productive as change continues, comments Kelly. On top of that, if you find yourself thinking this way, you may be at risk of receiving poor performance reviews or, worse, losing your job as you fall further behind the changes in your company. Another indicator you are falling behind is refusing to learn new technologies. For instance, Shah and Kelly describe an excellent sales executive who avoided learning PowerPoint for his sales pitches. Other team members created his slides, even if it meant they had to put aside their priorities. While he was lauded for his presentations, team focus and productivity suffered. If you do spot these indicators in yourself, it is not too late to turn the situation around. Follow these tips for learning to navigate in this rapidly changing environment. Adopt a new mindset. Don’t just survive, but thrive,


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